We discussed yesterday, the phasing out of the satellite broadcast and this one possibly being the last. We could create a story around the issues of this change as the example of getting people together to view vs. what I want when I want it convenience. We could put the actual numbers up of people registering for both mediums and compare them. Showcase the promotional site and blog illustrating how participants help drive the content.
If not the whole story idea, maybe it could be a short segment that plays during the credits and as a featured extra on the website. Or more simply, we could blog in the numbers during the webcast.
But somehow want to create the atmosphere of the participants creating content.
Welcome to the first official B2B Broadcast Team Blog!
This blog was created to give us an opportunity to use one of the major "new media" tools that we'll be highlighting during the broadcast.
The main purpose of the blog will be to offer a complementary vehicle for communication in our collaborative efforts to make the "From Brochure to Blog" Broadcast an undeniable success!
The main purpose of the blog will be to offer a complementary vehicle for communication in our collaborative efforts to make the "From Brochure to Blog" Broadcast an undeniable success!
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2 comments:
I like that. I like "bonus features" on DVDs and all the extra stuff, not just the main content. Lots of times when people make movies, there is someone filming them in order to produce a "The Making of..." featurette.
Edgar and I talked about this a little bit yesterday. We have the camcorder available to take video of us blogging and using various tech tools. We have a couple of fresh blank tapes so let's not be shy!
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