Edgar and I were talking about this: the Calif Dept of Motor Vehicles is now on Youtube and Myspace! If another state agency can get this through the development and approval process, I know we can!
(http://www.dmv.ca.gov/pubs/newsrel/newsrel07/2007-28.htm)
The IZ Branch has had videos on Youtube before, but I think the key thing with the DMV is that they set up a whole "channel" on Youtube for their material. That should help make their material easier to find and also may give them more control.
I think that for the IZ Branch, Myspace (and Facebook) would be especially good for meningitis outreach. Myspace is especially strong in the high-school demographic, while Facebook is huge with college students. With both of these sites, we'd be reaching the kids directly, not their parents, so material should be aimed and worded appropriately.
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Talk about mainstream -- the Republican candidates are debating on Youtube tonight! Analysts were predicting that an off-the-wall question, and how it's answered, could really affect the race. Not to make this blog political, just thinking about how mainstream these "new media" are now.
Did anyone get to see it? I'm interested to find out what the public thought of it.
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