Welcome to the first official B2B Broadcast Team Blog!

This blog was created to give us an opportunity to use one of the major "new media" tools that we'll be highlighting during the broadcast.

The main purpose of the blog will be to offer a complementary vehicle for communication in our collaborative efforts to make the "From Brochure to Blog" Broadcast an undeniable success!

Friday, November 16, 2007

I don't want to volunteer anyone without consent, but Maria Volk may be a possibility for a family. She oversees the Field Staff, VFC program, etc, has a 3 year old that got Rotavirus, husband in IT, parents (Dr, nurse, educator) and grandparents near by, step brothers in college/young adult. I'll pitch the idea to her. Our materials manage, Mario, also has a lot of family in the bay area.

If one family doesn't work out, we can feature several families from the Immunization Branch. We have a diverse staff where we can find one of almost every target audience. The office could be the connection with segways to at home life and the work we do in health education which could segway to the different people in the field and organizations like Tammy mentioned.

The story of people suffering from VPDs is powerful and can be juxtaposed against the anti-IZ issue. Tiffany has a good story of encountering Berkeley parents that question IZ's, I think it was at her daughter's school.

IF not our office, what about a clinic at a LHD? They have all kinds of people coming in on a daily basis with families. Should we send an email out to IZ coordinators to call for real life examples? It could also serve as a way to introduce our next broadcast and get interest.

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