This topic post was created to help brainstorm some potential stories for our broadcast. We're looking for compelling stories that our audience (IZ Coordinators, health educators and public information officers) could relate to and/or be relevant in their work.
Lets see if we can come up with at least 5 stories to use. Blog Away!
8 comments:
Hey Man, very cool
Natalie said...
Hey, it's my first blogging experience. I'm ready to join this century, praciticing what we will preach.
I had one idea for a story thread. Follow a multigenerational family: kids as future consumers and born into technology, parents touching on the issue of how much info is out there and how we immediately turn to the internet for info, grandparents at a senior center playing wii game or boomers using the internet for health info. Family members visit the doctor for info at Kaiser and they print out information during the visit, send reminder recalls, have info online for what iz's are due. Outbreak or something at the school can bring in the public health officials. Or the parent's or physicians search for info on the website can thread into how we put info/trining on the web... search for pertussis cough or how to report diease. MA in the office not sure how to give a shot can review our online training.
I also am trying to join this century. Didn't know how out of touch I was, even at 40, until my 17 yo nephew visited. Very humbling. Two quick examples: 1) he took a look at our CD collection (very eclectic, I might say; I even have Corrine Bailey Rae--it's not like I'm still listening to Peter Frampton Live) and nonchalantly said we're old...nobody has CDs anymore. 2) His Latin homework was to create a poster advertising Italy. He chose to do a video and post it on YouTube instead.
Another thought: I remember very clearly when then-US Surgeon General Koop took unprecented action and mailed (yes, snail mail) information on AIDS to every US household. It was the first government mass mailing of its kind, and a huge coup in terms of public health communication. Dr Koop took a lot of flack for it. I remember thinking it was a historical moment, and still have that mailing. Of course, we would never use this method now, especially if we're following social marketing principles (the audiences weren't segmented), but on the positive side, the message was consistent and based on scientific facts.
Random story thoughts:
I really like the timeline idea we came up with today. Timeline of changes in technology and giving snipits of examples of each. Maybe overlap a timeline of public health innovations, first vaccine, erradication of polio and have snippits of the changing campaigns over time March of Dimes polio pioneers vs. something more current... Verb campaign or anti smoking.
Show how Tv and radio PSAs have grown to Youtube, myspace, etc. Tivo and MP3 players are decreasing audience of PSAs. Need to work around that with product placement. Hollywood connection example of us working with networks to have standards about hand washing. Not all solutions point to the web.
Another story arc is to use disease transfer. Follow people as they infect each other. Compare virus transfer to viral marketing.
Shampoo commercial of old marketing: You tell 2 people and they 2 tell people, and so on… vs. viral marketing we email lists of thousands and they email to their lists of thousands
o Or Paul Potts: Online communities, 15 million viewers for one clip vs. how many watched the show Britain's Got Talent?
o Grandma talking about days of polio, traveling far to see the doctor, not common to use the phone, passing on home remedies over the generations. Now people looking for medical info on internet (high tech way of passing on the home remedies mixed in with health experts), stopping for shots at their pharmacy, or ordering Rx online.
IZTA list serve is a good example of an online community of health educators sharing ideas and asking questions.
Show us as health educators trying to figure out the best way to reach preteens. Create online activities like american idol dress up and singing contest, online games, etc.
Google news and various online tools for evaluation.
Mom on phone with someone, hears about disease that child got. Goes to internet to google the disease for more info after doing her online banking.
Kid is diagnosed with meningococcal and mom googles info and finds support group with survivors of disease. (Cancer might be a bigger example with more resources.)
Kids getting ready for school and find info online about shots required for school entry. make appt. online with doctor and checks if child is up-to-date. Kaiser does this.
CDC has customizable IZ record. You plug in the age and it tells you what IZ's you need.
IZ Registries help displaced Katrina victims with IZ records so they can enter new school.
grandma needs a flu shot and uses flu shot locator. Gets shots at pharmacy while picking up Rx.
IZ coordinator's website "Dr. is in" creating online community. Dr asks tough question. IZ coordinator checks with experts at Dr. is in. The answer is archived for all to benefit from along with a growing library of info with content developed by the user.
Teen gets text message from the health department about preventative health. SF did this.
Show how many anti-iz sites are out there and how legitimate they look. Dangers of info overload and advice on how to make your site stand out and get to the people. Increasing Google rankings, etc.
that't it for now.
Check out Al Gore's Current Tv if you haven't already http://current.com/items/85004901_current_com_tutorial
This tutorial shows how the site works and is a great example of how people are using the internet. they used words like "social news site" "virtual town hall" "user generation" meaning that the content is largely generated and influenced by users. Your opinion becomes a part of the news (making the point of I want to know what my neighbor thinks rather than an expert.) You can tailor the page to information that you like (I think this is true for many websites.)
Reminds me of the commercial with famous people rap stars, skate boarder guy (not showing their faces) but showing what they like to use the internet for. All about how the person uses the technology.
This may be TMI, buy my profile would show that I use new technology for online banking. I also had a wedding website with my registry, suggested places to stay, the story of how we met, planning tools. I could only find photographers that shot digitally. I chose a package that included a DVD of all pics and I uploaded them to kodak gallery and recently used the templates to create a coffee table book for under $100. We like it so much we got copies for our families. It's all saved in "my account" and I just went back to order more.
The strange thing is that I tried this function almost 2 years ago and it didn't work. I couldn't upload all my files, probably too big. But the technology has probably improved in that time and I am able to do it now.
Recently uploaded my fishing trip pics to share with my family. We live in different states and countries.
I have a friend with a family website and the different siblings' families upload pictures and stories to keep in touch as they all live in different parts of the country. This is a good example of how society is more global, but the need for connection and community is still there and being filled in a different way. Experts should have data and credentials to back this.
American idol: genious marketing. Making a show out of testing a potential "product." Health Eds can do the same. We can gather data on people as we entertain them. We're starting a Preteen website project trying to get the attention of kids with a game or contest. They can provide us with kid-generated content, comment on the stuff we produce. We can collect the information for evaluation and use to shape the future campaigns.
Google news can help you track any news developed by your campaign or keep you up on the issues and see what anti-vaccine folks are blogging about. The PVW campaign tracked 66 websites that mentioned the campaign.
Our future consumer: Amanda's son is 3.5 years old and loves the superhero game on pbs.com. He can't read yet but he can design and print, on his own, a superhero costume as he navigates through the game. My friends kid, around age 5, can search movies online and play them when he wants on the computer.
Early adapters also are showing a little backlash to information overload. There is a need for more separation between home and work but, have all the tools to work from home and be accessed 24/7. Their time on the internet has to be purposeful and get something out of it such as booking travel online without too many barriers.
Other challenges we face: Gov organizations limiting web access. We're blocked from Youtube and many other sites. Last night I tried to search sites to research where preteens would go and could not access any of the sites! I'm guessing computers and internet speed is a challenge at some counties. Depts. need to buy in to making the switch. We just published our first online Update, there are small signs of not adapting yet, but not much.
If we build online training, can we afford to maintain it and provide support to users and track them?
We should also include examples that are very easy to make people feel like they can do it, or they are already part of this new age. Such as email blasts or list serves. If you get an email about a campaign and forward it on to your contacts, you've helped us with our viral marketing.
that's it for now...
CDC FLU VACCINATION IN WHYVILLE
Erin Edgerton at CDC eMarketing tells this story of eLearning using the simple virtual world of Whyville. Whyville is a very simple virtual space - kind of like a legoland second life - built for and by kids. (go to whyville.net)
Last year the CDC tried a campaign where they did vaccinations in Whyville and then, with Whyville's creators, spread an eVirus that the kids could catch and spread if not inoculated.
The program was so promising that they are doing it again this year and creating special inworld education. There will be a doctor scheduled to be inworld to answer questions. And there will be special educational tools for grandparents who often join Whyville to spend time playing online with their grandkids. (Parents are generally too busy, apparently.)
Want to take a step? Anyone for a California Public Health presence in Whyville? What do you have to say to California kids about flu season? drinking soda? or any other hot topic?
- from Lars
ONE WORLD IDEA:
I think we need to bring in the "transnational"/international/global aspect of online technologies. One possible story idea is to talk with a migrant farmworker in California who is not connected but whose family in Mexico is--how does technology affect their communications, work, etc. Suzi was a Peace Corps volunteer--perhaps she may have some ideas for how to tap into an international story/a volunteer contact in another country who is using online technology to better do her work. Online technologies do not pay attention to artificial geographic boundaries--what are the implications of this fact? --Everly (P.S. I'm going to Mexico 12/20-1/3. P.S.S. I got another team I'm working with to start a blog!...it's on cancer clinical trials.)
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