B2B Image Concepts

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Creative Branding and Look

Let's start brainstorming on the look of our broadcast promotional material. Looking at a brochure from last year, I saw that they used a classroom and chalkboard for the Pan Flu Preparedness in Schools broadcast. What can we do for our broadcast? The first thing that comes to mind are computers, the world wide web, Earth with people holding hands to show we're all connected. How about if we show man's evolution, with a person holding a laptop and wearing a bluetooth headset? :)

Documentary about making our documentary?

We discussed yesterday, the phasing out of the satellite broadcast and this one possibly being the last. We could create a story around the issues of this change as the example of getting people together to view vs. what I want when I want it convenience. We could put the actual numbers up of people registering for both mediums and compare them. Showcase the promotional site and blog illustrating how participants help drive the content.

If not the whole story idea, maybe it could be a short segment that plays during the credits and as a featured extra on the website. Or more simply, we could blog in the numbers during the webcast.

But somehow want to create the atmosphere of the participants creating content.

Real life connection to Wii game

Marianne Ancheta's (our production manager) husband works in a nursing home where they have 2 Wii games for the seniors to exercise.

Maria seemed open to her family being in our documentary

She has a story of how before she was leaving for the store, her 3yo son ran up with her blackberry so she wouldn't forget it. I think it's a good metaphor for the balance between home/work, accessibility vs. flexibility. Maria works from home one day a week. When her child was younger, her IT husband (working from home) set up a web cam so she could see him at home, while she was at work.

DMV is now on Youtube and Myspace!

Edgar and I were talking about this: the Calif Dept of Motor Vehicles is now on Youtube and Myspace! If another state agency can get this through the development and approval process, I know we can!
(http://www.dmv.ca.gov/pubs/newsrel/newsrel07/2007-28.htm)
The IZ Branch has had videos on Youtube before, but I think the key thing with the DMV is that they set up a whole "channel" on Youtube for their material. That should help make their material easier to find and also may give them more control.

I think that for the IZ Branch, Myspace (and Facebook) would be especially good for meningitis outreach. Myspace is especially strong in the high-school demographic, while Facebook is huge with college students. With both of these sites, we'd be reaching the kids directly, not their parents, so material should be aimed and worded appropriately.

I don't want to volunteer anyone without consent, but Maria Volk may be a possibility for a family. She oversees the Field Staff, VFC program, etc, has a 3 year old that got Rotavirus, husband in IT, parents (Dr, nurse, educator) and grandparents near by, step brothers in college/young adult. I'll pitch the idea to her. Our materials manage, Mario, also has a lot of family in the bay area.

If one family doesn't work out, we can feature several families from the Immunization Branch. We have a diverse staff where we can find one of almost every target audience. The office could be the connection with segways to at home life and the work we do in health education which could segway to the different people in the field and organizations like Tammy mentioned.

The story of people suffering from VPDs is powerful and can be juxtaposed against the anti-IZ issue. Tiffany has a good story of encountering Berkeley parents that question IZ's, I think it was at her daughter's school.

IF not our office, what about a clinic at a LHD? They have all kinds of people coming in on a daily basis with families. Should we send an email out to IZ coordinators to call for real life examples? It could also serve as a way to introduce our next broadcast and get interest.

More on "story telling" for the documentary

Hi all,

Yesterday when at a symposium on Cervical Cancer prevention, there were two speakers who spoke from personal experiences with fighting vaccine-preventable diseases, either themselves or their child. Founder of the Celebrate Life Foundation http://www.celebratelifefoundation.net/index.html was dynamic taking about her struggle with cervical cancer. Founder of the Meningitis Angels lost her son. She knows parents in many states. Both have said they are trying to get more exposure on the web for their stories. Check out: http://www.meningitis-angels.org/ This is a way to show LHD health educators that we can put a real face on IZ issues and balance out the anti-vaccine moms. It would be great if there were a way to work in some of this concept.

Reaching people in the 21st Century

Mark Zuckerberg, CEO and founder of Facebook, recently had a few wise words for advertising executives. I think they apply to our efforts as well, as we are "advertising" the concept of immunization. Last Tuesday, Zuckerberg told an audience of advertising executives:

"Pushing your message out to people is no longer good enough. You have to get your message out to the conversations.... People influence people. Nothing influences a person more than a recommendation from a trusted friend."

The Immunization Branch does a great job of reaching people in traditional ways, such as print media, and I have high hopes for other tools such as this blog for reaching even more people, and finding new ways to get pro-immunization messages out to people.

There is a democratizing effect of the Internet in the way it lowers the economic barriers of entry for people to speak their voice and find others with similar views. We shouldn't find it surprising that people who are against vaccination have used the Internet to find each other and share information. We can't stop that discussion from happening (and we shouldn't), but if we can't beat them, we can join them by using the same tools.

By providing factual information through many different channels, we can find many ways to get into the conversations that sway people toward immunizations.

Finally resolved password issue and I'm on

Hi, I got my Gmail password issue resolved and now I can blog. This is a great start. I'll go over some notes from work and start blogging things within the next couple days.

Question

Does anyone know how to post an image on this blog -- e.g., a jpg? --Everly

Blog Posts

I just learned this tonight from my googley wife...If you want to post a new message on this blog, all you need to do is click on "new post"on the top right corner of the site. I had to give you author access to do this, so that it is why it why it wasn't possible before. When you have comments or feedback on that specific post, just click on comments at the bottom of that post. This way, each post will have its own thread with comments pertaining to it.

got story?

This topic post was created to help brainstorm some potential stories for our broadcast. We're looking for compelling stories that our audience (IZ Coordinators, health educators and public information officers) could relate to and/or be relevant in their work.

Lets see if we can come up with at least 5 stories to use. Blog Away!