Hi all,
I think this has some relevance for the B to B broadcast story relating to the "new health care consumer." It shows how when left to their own devices, patients became overwhelmed with web searches, but guidance from doctors in searching appropriate sites was helpful. I think we might be able to tie this in with the recent YouTube study fundings: http://www.npr.org/templates/story/story.php?storyId=15166387
Also, Edgar dug this up a while back, Kaiser just put together a production very close to our topic. Perhaps we could weave that in too. See below:
Webcast Available: Ad Council/Kaiser Forum on Using New Media for Public Education Campaigns The webcast of the Ad Council and Kaiser Family Foundation hosted forum, "The Digital Opportunity: Using New Media for Public EducationCampaigns," is now available. The forum explored how health-related andother nonprofits and government agencies can use new digital media suchas social networking, user-generated content, and gaming to enhancetheir communications strategies. Vicky Rideout, vice president and director of Kaiser’s Program for theStudy of Entertainment Media and Health, and Barbara Shimaitis, seniorvice president, Interactive Services, Ad Council, moderated adiscussion with: * Jeff Berman, general manager for MySpace Video and senior vice president of public affairs, MySpace Inc.* Tina Hoff, vice president and director of Entertainment MediaPartnerships, Kaiser Family Foundation, presenting a case study on theMTV/Kaiser thinkHIV campaign* Joyce Joseph, student and winner of the MTV/Kaiser thinkHIV Vlogcontest* Dan Solomon, CEO, MindShare Interactive Campaigns, presenting a case study on the State Attorneys General/Ad Council Youth Reckless Drivingcampaign A webcast of the forum is available athttp://www.kff.org/entmedia/entmedia071907pkg.cfm . For more information, contact Rob Graham at rgraham@kff.org or (650)854-9400, or Sarah Williams Kingsley at sarahw@kff.org or (650)854-9400. Visit http://www.kff.org/email to subscribe, unsubscribe, or manage your email subscription options, including your preference for text or HTML formatted emails. If you need help or have questions, please send an email to subscriptions@kff.org Id: <20070719144909.c06a.520-12863@cme.kff.org>
-- Mike Newton-Ward, MSW, MPHSocial Marketing ConsultantNorth Carolina Division of Public Health/Turning Point Social Marketing National Excellence Collaborative 1916 Mail Service CenterRaleigh, NC 27699-1916 Fax: 919-870-4833 Phone: 919-707-5137
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The youtube study seems like something that we might able to emulate as well. I was thinking about getting some students to do youtube searches on specific "controversial" or just "multi-sided" IZ-related topics, such as HPV vaccines, flu mist, shingles, etc. We could even bring in a couple other topics, such as the morning-after pill, tobacco use or pharm companies. It might be interesting to see what info is circulating (and whether they combat or reinforce our messages) on youtube concerning public health issues.
Just recently I ran into two very practical ways "healthcare" is using technology to communicate with the consumer. 1) Instead of the old-fashioned snailmail postcard, some providers are sending text messages to their patient's cell phones to remind them of upcoming appointments. This method would work well for new parents who need to take Junior in for a series of immunizations. 2) The UCSD School of Medicine created a program for consumers' trying to shed a few pounds, using their hand-held mobile devices. The Patient-centered Assessment and Counseling for Exercise and Nutrition (PACE) project is using consumers' multi-purposing mobiles to help them track calories, energy spent, and help them make wise nutritional choices throughout the day.
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