We're showing the transition from brochure to blog, as part of the Web 2.0 movement, but things will continue to change. This article discusses what to expect in "Web 3.0": http://www.msnbc.msn.com/id/22136968/
Excerpts:
Web 2.0 ... is about sharing information through “the wisdom of the crowds” .... Web 3.0 is trying to push more and more of that labor to the machine, so that the machine can do the work for you....
One application, called Opine, tries to capture the essence of potentially useful but often lengthy and redundant online reviews. “There are more and more reviews of more and more products online, and I find that I spend more and more time shopping, not less ... I get more information, but it takes forever."
For us, this might mean that, when a person does a search, blog posts might be weighted in some way according to relevance, or authoritativeness of the source. That should help us and might lessen the impact of anecdotal posts by the anti-vaccine crowd.
This is the first thing I've read about Web 3.0; this is new territory!
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5 comments:
Web 3.0 already? Wow.
That's why I keep thinking "From Brochure to Blog -- And Beyond!" even if that isn't our actual title. I want us to be adaptable to whatever is out there in the future. The blog represents a new way of thinking but I would rather see it as "breaking free from printed brochure mentality" rather than an end in itself.
In case John Stamos does not work out. I heard about a celeb that is creating an online dance community. MC Hammer! Dancejam doesn't look like anything much now, but here's an article about it. Hammer also has his own blog site. Kinda religious but he sure is a celeb using new media. He can even speak to the reality show phenomenon, having been on Surreal Life. He could probably even tie his websites into community outreach.
http://www.wired.com/entertainment/theweb/commentary/listeningpost/2007/11/listeningpost_1112
Can't touch this..
The "Flexicon" that we're going to have on the B2B site seems Web 3.0 to me: the terms that people look up most often will be the most prominent, displayed in some fun, appealing way.
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