We're showing the transition from brochure to blog, as part of the Web 2.0 movement, but things will continue to change. This article discusses what to expect in "Web 3.0": http://www.msnbc.msn.com/id/22136968/
Excerpts:
Web 2.0 ... is about sharing information through “the wisdom of the crowds” .... Web 3.0 is trying to push more and more of that labor to the machine, so that the machine can do the work for you....
One application, called Opine, tries to capture the essence of potentially useful but often lengthy and redundant online reviews. “There are more and more reviews of more and more products online, and I find that I spend more and more time shopping, not less ... I get more information, but it takes forever."
For us, this might mean that, when a person does a search, blog posts might be weighted in some way according to relevance, or authoritativeness of the source. That should help us and might lessen the impact of anecdotal posts by the anti-vaccine crowd.
This is the first thing I've read about Web 3.0; this is new territory!
Monday, December 10, 2007
Friday, December 7, 2007
Immunization coalition blog
Hi all,
The Immunization Coalition folks have a blog on their national website. This would be a great one to feature on the resources for the B2B website: http://izta.blogspot.com/ It's a way to connect with IZ peers for California IZ Coordinators.
The Immunization Coalition folks have a blog on their national website. This would be a great one to feature on the resources for the B2B website: http://izta.blogspot.com/ It's a way to connect with IZ peers for California IZ Coordinators.
Thursday, December 6, 2007
Wednesday, December 5, 2007
Story angles for B2B documentary
Hi all,
I think this has some relevance for the B to B broadcast story relating to the "new health care consumer." It shows how when left to their own devices, patients became overwhelmed with web searches, but guidance from doctors in searching appropriate sites was helpful. I think we might be able to tie this in with the recent YouTube study fundings: http://www.npr.org/templates/story/story.php?storyId=15166387
Also, Edgar dug this up a while back, Kaiser just put together a production very close to our topic. Perhaps we could weave that in too. See below:
Webcast Available: Ad Council/Kaiser Forum on Using New Media for Public Education Campaigns The webcast of the Ad Council and Kaiser Family Foundation hosted forum, "The Digital Opportunity: Using New Media for Public EducationCampaigns," is now available. The forum explored how health-related andother nonprofits and government agencies can use new digital media suchas social networking, user-generated content, and gaming to enhancetheir communications strategies. Vicky Rideout, vice president and director of Kaiser’s Program for theStudy of Entertainment Media and Health, and Barbara Shimaitis, seniorvice president, Interactive Services, Ad Council, moderated adiscussion with: * Jeff Berman, general manager for MySpace Video and senior vice president of public affairs, MySpace Inc.* Tina Hoff, vice president and director of Entertainment MediaPartnerships, Kaiser Family Foundation, presenting a case study on theMTV/Kaiser thinkHIV campaign* Joyce Joseph, student and winner of the MTV/Kaiser thinkHIV Vlogcontest* Dan Solomon, CEO, MindShare Interactive Campaigns, presenting a case study on the State Attorneys General/Ad Council Youth Reckless Drivingcampaign A webcast of the forum is available athttp://www.kff.org/entmedia/entmedia071907pkg.cfm . For more information, contact Rob Graham at rgraham@kff.org or (650)854-9400, or Sarah Williams Kingsley at sarahw@kff.org or (650)854-9400. Visit http://www.kff.org/email to subscribe, unsubscribe, or manage your email subscription options, including your preference for text or HTML formatted emails. If you need help or have questions, please send an email to subscriptions@kff.org Id: <20070719144909.c06a.520-12863@cme.kff.org>
-- Mike Newton-Ward, MSW, MPHSocial Marketing ConsultantNorth Carolina Division of Public Health/Turning Point Social Marketing National Excellence Collaborative 1916 Mail Service CenterRaleigh, NC 27699-1916 Fax: 919-870-4833 Phone: 919-707-5137
I think this has some relevance for the B to B broadcast story relating to the "new health care consumer." It shows how when left to their own devices, patients became overwhelmed with web searches, but guidance from doctors in searching appropriate sites was helpful. I think we might be able to tie this in with the recent YouTube study fundings: http://www.npr.org/templates/story/story.php?storyId=15166387
Also, Edgar dug this up a while back, Kaiser just put together a production very close to our topic. Perhaps we could weave that in too. See below:
Webcast Available: Ad Council/Kaiser Forum on Using New Media for Public Education Campaigns The webcast of the Ad Council and Kaiser Family Foundation hosted forum, "The Digital Opportunity: Using New Media for Public EducationCampaigns," is now available. The forum explored how health-related andother nonprofits and government agencies can use new digital media suchas social networking, user-generated content, and gaming to enhancetheir communications strategies. Vicky Rideout, vice president and director of Kaiser’s Program for theStudy of Entertainment Media and Health, and Barbara Shimaitis, seniorvice president, Interactive Services, Ad Council, moderated adiscussion with: * Jeff Berman, general manager for MySpace Video and senior vice president of public affairs, MySpace Inc.* Tina Hoff, vice president and director of Entertainment MediaPartnerships, Kaiser Family Foundation, presenting a case study on theMTV/Kaiser thinkHIV campaign* Joyce Joseph, student and winner of the MTV/Kaiser thinkHIV Vlogcontest* Dan Solomon, CEO, MindShare Interactive Campaigns, presenting a case study on the State Attorneys General/Ad Council Youth Reckless Drivingcampaign A webcast of the forum is available athttp://www.kff.org/entmedia/entmedia071907pkg.cfm . For more information, contact Rob Graham at rgraham@kff.org or (650)854-9400, or Sarah Williams Kingsley at sarahw@kff.org or (650)854-9400. Visit http://www.kff.org/email to subscribe, unsubscribe, or manage your email subscription options, including your preference for text or HTML formatted emails. If you need help or have questions, please send an email to subscriptions@kff.org Id: <20070719144909.c06a.520-12863@cme.kff.org>
-- Mike Newton-Ward, MSW, MPHSocial Marketing ConsultantNorth Carolina Division of Public Health/Turning Point Social Marketing National Excellence Collaborative 1916 Mail Service CenterRaleigh, NC 27699-1916 Fax: 919-870-4833 Phone: 919-707-5137
Anti-vaccination campaigns on Youtube and how to fight them
http://canadianpress.google.com/article/ALeqM5iVL8_L-Hff3bNhErs75Adr-5URmg
This article has been forwarded in email but I thought it needed to be on the blog. Interesting article about how anti-vaccine campaigns are springing up on Youtube and getting more attention than pro-vaccine messages.
Here is a powerful nugget of advice from Janis Whitlock, Cornell University, that speaks to us directly:
" ... public health is going to have to come to grips with this medium of information dissemination. We can't ignore ... that it's the dissemination of information, for ill or for good."
The article adds, "in the past some vaccine advocates didn't like to address the claims of opponents, assuming any discussion of what was seen as views from the fringe was counterproductive. But the Web 2.0 universe requires a new strategy."
I think this goes right along with what we've been talking about -- reaching people who are having the discussions about vaccines, at their level. If we concede viral video and other non-traditional (but now accepted) forms of communication to "the enemy," it'll be harder to win over the public.
This article has been forwarded in email but I thought it needed to be on the blog. Interesting article about how anti-vaccine campaigns are springing up on Youtube and getting more attention than pro-vaccine messages.
Here is a powerful nugget of advice from Janis Whitlock, Cornell University, that speaks to us directly:
" ... public health is going to have to come to grips with this medium of information dissemination. We can't ignore ... that it's the dissemination of information, for ill or for good."
The article adds, "in the past some vaccine advocates didn't like to address the claims of opponents, assuming any discussion of what was seen as views from the fringe was counterproductive. But the Web 2.0 universe requires a new strategy."
I think this goes right along with what we've been talking about -- reaching people who are having the discussions about vaccines, at their level. If we concede viral video and other non-traditional (but now accepted) forms of communication to "the enemy," it'll be harder to win over the public.
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