Welcome to the first official B2B Broadcast Team Blog!

This blog was created to give us an opportunity to use one of the major "new media" tools that we'll be highlighting during the broadcast.

The main purpose of the blog will be to offer a complementary vehicle for communication in our collaborative efforts to make the "From Brochure to Blog" Broadcast an undeniable success!

Tuesday, February 19, 2008

Possibilities for website scavenger hunt exercise

If Pan flu planning is enough of a hook, here something to check out:

On a tip from Howard, here’s a 4-part series on allocating scarce health resources:
The Most Difficult Health Care Decisions,” narrated by Ken Iserson, MD, University of Arizona. It seems to be geared towards health care providers in a hospital setting and is generic to all types of situations causing health care resource shortages--could be relevant to pandemic influenza planning. The speaker makes the information very accessible, breaks it down well, and uses lots of visuals. The segments are available for public viewing on YouTube.com. Each segment runs about 7-9 minutes.

Part 1: http://www.youtube.com/watch?v=EUiLDM-PoKo&feature=related

Part 2: http://www.youtube.com/watch?v=n_sks2oMecE&feature=related

Part 3A: http://www.youtube.com/watch?v=PAtN31lqz7g&feature=related

Part 3B: http://www.youtube.com/watch?v=RamrF1HUXyw&feature=related

Possibilities for website scavenger hunt exercise

If Pan flu planning is enough of a hook, here something to check out:

On a tip from Howard, here’s a 4-part series on allocating scarce health resources:
The Most Difficult Health Care Decisions,” narrated by Ken Iserson, MD, University of Arizona. It seems to be geared towards health care providers in a hospital setting and is generic to all types of situations causing health care resource shortages--could be relevant to pandemic influenza planning. The speaker makes the information very accessible, breaks it down well, and uses lots of visuals. The segments are available for public viewing on YouTube.com. Each segment runs about 7-9 minutes.

Part 1: http://www.youtube.com/watch?v=EUiLDM-PoKo&feature=related

Part 2: http://www.youtube.com/watch?v=n_sks2oMecE&feature=related

Part 3A: http://www.youtube.com/watch?v=PAtN31lqz7g&feature=related

Part 3B: http://www.youtube.com/watch?v=RamrF1HUXyw&feature=related

Monday, February 11, 2008

Seniors Using Wii for Exercise (they're everywhere!)

This article ties right in with our planned video shoot of seniors using the Nintendo Wii to get exercise. There are actually a lot of articles about seniors using the Wii to become more active. This article points out that Wii use may help people lose up to 27 pounds a year, and it's also notable because the lady looks very much like the nice silhouette that Nicole designed for our web page.

There are also a lot of articles about soldiers using Wii to rehabilitate from injuries. In some cases they're missing fingers or have some other difficulty, but the Wii helps them re-learn their coordination.

http://images.google.com/imgres?imgurl=http://www.estatevaults.com/bol/%2520Flossie%2520Wii%2520videogaming%2520.jpg&imgrefurl=http://www.estatevaults.com/bol/archives/2007/09/&h=381&w=293&sz=140&hl=en&start=8&um=1&tbnid=gSj_wIqVOSnMVM:&tbnh=123&tbnw=95&prev=/images%3Fq%3Dwii%2Bsoldier%2Brehab%26um%3D1%26hl%3Den%26sa%3DN

Elderly 'addicted' to Nintendo Wii at care homeBy Sophie Borland
Last Updated: 2:27am BST 17/09/2007
The bridge games have been abandoned and the crosswords put to one side. Instead, the elderly residents of one retirement home in a Birmingham suburb have opted for a slightly more advanced means of entertainment.

Flossie Chambers, 89, playing ten pin bowling
Pensioners aged 80 and above at the Sunrise Senior Living Centre in Edgbaston are now hooked to the Nintendo Wii, the latest hi-tech video games console. Taking it in turns with the hand-held controls, the pensioners go head to head against one another in the various games.The console, which costs about £200, reacts to body motion. The games require each player to carry out appropriate actions depending on what they want their character to do.
For example Wii Tennis, one of the most popular games, requires players to swing their controls as if they were holding a racquet. The golf game works in a similar way.
The craze at the home all started three weeks ago when one of the chefs brought in a console belonging to his son and lent it to staff for the weekend.
Residents, who are aged between 80 and 103, were so enthralled by the games that they demanded that staff purchase one immediately.

Diane Rudge, the executive director at the centre, said: "They were absolutely hooked.
"They're up of their armchairs and moving about and there's a real team spirit.
"We're going to invest in a whole library of games so they don't get bored."
Bowling has proved to be the most popular game at the home where 90-year-old Barrie Edgar is emerging as a keen star.
Mr Edgar said: "It's fiercely competitive. We're all addicts and it's really bridged the generation gap.
"I'm so glad they got us one of own."
Next month staff are organising a special tournament amongst the residents with a prize of gift vouchers on offer for the winner.
The games system has proved to be such a success that executives at Sunrise Senior Living are now planning to buy one for each of their 15 residential homes.
If this goes ahead, inter-care home tournaments would take place with teams of elderly residents travelling to other care homes via mini-buses for matches.
Dr Lorna Layward, research manager at Help the Aged, said: "Anything that gets elderly people up off their feet and trying something new is a very good thing.
"There have been no studies into the health benefits effects of this game on the elderly, but we are always encouraging them to stay physically and mentally active."
Such games consoles have already been shown to burn up calories and help weight loss.
Earlier this year a study by John Moores University in Liverpool found that regular use could help shift 27lb (12.25kg) a year.

Wednesday, February 6, 2008

Advantages of public statements on sites (vs email)

I read something interesting at home and forwarded it to work. On Newsweek's site:
http://www.blog.newsweek.com/blogs/stumper/archive/2008/02/05/the-viral-vote.aspx

The author makes some good points about how tools on social networking sites make for very effective endorsements (in this case, political candidates, but it applies to other areas too).

A relatively "old school" way of endorsing candidates was to send out emails about it. Times have changed, the author says:

"But email is so, like, 2004. ...To compare, I haven't received any email endorsements, but six friends have already invited me to join the "I endorse Barack Obama" and "I'm voting for Obama today" groups on the social-networking site. The gap has a lot to do with the different technologies involved. Email is private: a closed-circuit conversation, often between two people, it provides no context beyond the content of a particular message. Facebook, on the other hand, is largely public: it exposes everything that your entire web of contacts is doing, saying and sharing at any given moment--and invites you to participate.

When I clicked on the message, I was immediately redirected to a page that tracked the activity of the "endorse Barack Obama" group. There were more than 20,000 members and 440,000 endorsements, with links to discussion groups and user profiles; every time a friend joined, a bulletin automatically appeared in a News Feed on my homepage. It was, in effect, a self-perpetuating community. As get-out-the-vote efforts go, it's a whole lot more convincing--and a lot more "Obama"--than a single testimonial sitting in my inbox. Facebook actually reveals how you're participating, as Obama says, in something "bigger than yourself."

My particular point about this is that we've been talking about how there are so many different ways now for reaching people, and some can really spread the message to more people than we realize at first. So, efforts like the above (which sound kind of Web 3.0 to me) are more effective than the older ways of email blasts and mass mailings, even though we still have a need for those methods. Maintaining email lists and mailing lists can be very time consuming, and they can quickly become obsolete, whereas these social networking methods don't have the same limitations.
I thought this was pretty cool!

Tuesday, January 8, 2008

Digital stoytelling info

Hi all,

I thought this was interesting, affiliated with UC Berkeley. It gives tutorial information on digital storytelling: http://multimedia.journalism.berkeley.edu/tutorials/ It might be something else to consider for the B2B montage or the website.

Tammy

Monday, December 10, 2007

Get ready: Web 3.0 is coming!

We're showing the transition from brochure to blog, as part of the Web 2.0 movement, but things will continue to change. This article discusses what to expect in "Web 3.0": http://www.msnbc.msn.com/id/22136968/

Excerpts:
Web 2.0 ... is about sharing information through “the wisdom of the crowds” .... Web 3.0 is trying to push more and more of that labor to the machine, so that the machine can do the work for you....
One application, called Opine, tries to capture the essence of potentially useful but often lengthy and redundant online reviews. “There are more and more reviews of more and more products online, and I find that I spend more and more time shopping, not less ... I get more information, but it takes forever."


For us, this might mean that, when a person does a search, blog posts might be weighted in some way according to relevance, or authoritativeness of the source. That should help us and might lessen the impact of anecdotal posts by the anti-vaccine crowd.

This is the first thing I've read about Web 3.0; this is new territory!

Friday, December 7, 2007

Immunization coalition blog

Hi all,

The Immunization Coalition folks have a blog on their national website. This would be a great one to feature on the resources for the B2B website: http://izta.blogspot.com/ It's a way to connect with IZ peers for California IZ Coordinators.